The story of Supima, America’s super cotton.
Unless it’s Cotton Mather delivering a fire and brimstone sermon, cotton very rarely makes us sit up and take notice. Maybe we’ll check a label to see if something is made of 100% cotton, but rarely do we go beyond that. Supima® cotton though is something even grave, colonial Puritan preachers, who weren’t exactly known for their fashion choices, might get excited about. Supima by southwest. In the early 20th century the U.S. Department of Agriculture went on a mad-fiber-scientist-type mission to produce the world’s best cotton. They wanted ... Read the full story »