Madras 6-20-2011

The summer’s coolest fabric.

Madras—a stylish way to beat the heat.

Suffering for your style in heavy fabrics—especially during the heat of the summer—just doesn’t cut it. Walking down a sun-drenched street, trying to scuttle to the safety of an awning’s shade like a seagull-spooked crab is no way to live. Luckily, there’s madras. It’s colorful. It looks cool. And it’ll keep you cool. So you can come out of the shadows.   Origins. As you might think, madras originated in a hot, humid climate. The town of Chennai in India was called Madras (pronounced muh-drahs) during its British colonial period. The comfortable, breathable fabric became very popular among ... Read the full story »